Reference sheet · 6 August 2026
Everything below the fold in the first half of this page is verbatim from the fellowship document. Not paraphrased, not rewritten in a house voice — the actual sentences, set at the size they were always meant to be read at.
That was the mistake in the last round: the storyline kept getting retold in a different voice instead of the document's own best lines being put on screen, big.
The second half is the award-winning work worth stealing from, with a note on what specifically to take from each. Every screenshot is live and was captured at 1440px.
A Promise the World Made
promote mental health and well-being
Adopted by every UN member state in September 2015. Set these small and quiet, or enormous and alone — nothing in between.
The conversation around mental wellbeing has become louder. Access has not.
Target 3.4 will not be missed because India lacks services. It will be missed because most people never reach the ones it has.
The people closest to the problem are often the people most capable of closing the distance.
Not through policy. But through people.
History moves forward because ordinary people choose to care about extraordinary ideas.
We invest in people, because people carry change much further than programmes ever can.
Every room deserves someone who knows how to make another person feel seen.
Success is not measured by what happens while you are a fellow. It is measured by what continues because you were one.
Movements are built one conversation at a time. One community at a time. One person at a time.
The world made a promise. We believe young people can help fulfil it.
A global commitment. Local action. Community-led change.
The thing you asked for. One statement, set enormous, given room, and trusted to do the work without decoration. This is the group your document is already written for.
Dimitri Lantsevich · New York
Awwwards 7.60
The wordmark locked to the baseline at full width, over a soft double exposure. A psychoanalytic practice that looks confident rather than clinical — nearest thing to your brief in the whole set.
twofoldny.com ↗
Farewell
Awwwards typography
One word per line, huge, over full-bleed image. Exactly how “Not through policy. But through people.” wants to be set.
oregonoutdooralliance.org ↗
Not Another™ · Australia
Honourable Mention · 8.24
One idea per screen, near-monochrome. Same persuasion problem as yours: the help exists, people don't reach it.
menshealthweek.com.au ↗
Your thesis is that the people closest to the problem can close it. These pages argue that before a word is read, because they look authored by the audience rather than about them.
Your Creative · Thorne Harbour Health
Honourable Mention · 7.64
Colour-coded doors so finding help is one decision. Also the QUICK EXIT button — copy it regardless of direction.
quin.org.au ↗
Outside
Awwwards social responsibility
Taped photo collage and ultra-condensed display. Young people read as authors, not beneficiaries.
ctjusticealliance.org ↗
Sangath · India
India's first youth-only campaign
A genuinely Indian illustration vocabulary rather than imported wellness. Your nearest neighbour — and it has no recruiting ask, which is your opening.
itsoktotalk.in ↗
Proof that a mental health page does not have to be sombre, beige or clinical to be credible.
Louis Paquet, KOKI-KIKO
Site of the Day · 7.73
Saturated primaries on a neurodiversity site. The stated brief was escaping the cold medical look, and it works.
maximatherapy.com ↗
Germany
Awwwards 9.27 — highest here
A boundary marker for high-gloss wellness. Beautifully made, entirely conventional — useful for deciding how far from it to sit.
emotionalerhunger.de ↗
Pages that make you experience the point before they explain it.
What fellowship and nonprofit sites look like by default. Included so we agree on what we are rejecting. Note that Rise has Schmidt Futures and Rhodes Trust money and still has no point of view — budget is not the variable.
Impact fellowships
Stock blue, smiling group photo, three-clause headline. Interchangeable with a hundred others.
watson.is ↗
Schmidt Futures + Rhodes Trust
Corporate blue and floating photo cards. The fellows' faces are the only thing alive in it.
risefortheworld.org ↗
Cause-driven careers
Cyan on white, three bullets, email capture. Optimised for conversion, indifferent to feeling.
80000hours.org ↗
A donation machine. Extremely effective, and the opposite of an invitation.
charitywater.org ↗
Institutional gravity, cookie banner, hero video. Weight without warmth.
obama.org ↗
Fellowship of technologists
Almost undesigned — a position, not laziness. Only works if people already know who you are.
joininteract.com ↗
What I'd do with this. Take the Twofold / Oregon treatment — one statement, enormous, given room — and put the document's own lines in it. The hero is “A Promise the World Made” and nothing else. The next screen is “The conversation has become louder. Access has not.” and nothing else.
The document already sequences itself: promise, gap, campuses, people, community, beyond, the world we want, eight years. That is a scroll, not a set of sections that need rewriting.
One thing to decide: whether the ground is warm and light or dark. Everything else follows from it.
Make It Loud
After QUIN & Connecticut Justice Alliance
The document on black, opening with a taped riso collage of real campus moments. Loud, urgent, unmistakably student-made.
Anton condensed at poster scale, duotone halftone photography, tape and drawing pins, a scrolling marquee.
a.ahafellow.com ↗One Room
After Men's Health Week
An empty chair opens it and an occupied one closes the argument, with the whole document running between them.
Near-monochrome oxblood and black, full-bleed cinematic plates, heavy restraint, Archivo at 600.
b.ahafellow.com ↗Pass It On
After Maxima Therapy
Light one, pass it on. Opens on the invitation rather than the problem, and hands you a field of lamps you can actually light.
Screenprint poster: flat vector illustration, 3px indigo outlines, hard offset shadows, full-bleed colour worlds.
c.ahafellow.com ↗The Ask
After Pattern Breaking, Driftime®
Performs the gap before explaining it: you try to find support, the search quietly fails line by line, then the page names what just happened.
Near-white utility page with a working search box that returns nothing.
d.ahafellow.com ↗In Their Words
After It's Ok To Talk & Obama Oral History
No institutional narrator until the last screen. Students describe the gap; the fellowship appears only once you already agree.
Oral-history archive on warm paper, Newsreader at quote scale.
e.ahafellow.com ↗The Handbook
After Men's Health Week, Not Another™
The page is the fellow's field manual. Six chapters, including what you are not and the crisis rule. You read the job before applying.
Two-colour print manual, Courier Prime body, leader-dot contents.
f.ahafellow.com ↗Twelve Weeks
After Everest — The Ascent
The term walked week by week. Week 4 is your first real conversation; week 12 is handing it over.
Night-blue climb, scroll progress rail, week cards down a lit spine.
g.ahafellow.com ↗The Register
After QUIN, Your Creative
The fellowship as filling an empty list: a directory of campuses where nearly every row reads 'no fellow yet', and one row is yours.
Dark functional directory UI, working filters, status pills.
h.ahafellow.com ↗Two Minutes
After Men's Health Week behaviour change
Shrinks the ask until refusing feels silly. The core skill is two minutes long and a live clock walks you through it.
Warm off-white, Gabarito at poster weight, a working countdown.
i.ahafellow.com ↗The Invitation
After Letterpress card — the opposite bet
You are invited, not recruited. One formal card, short and warm, treating applying as accepting.
Instrument Serif on cream with a double rule and gold crest.
j.ahafellow.com ↗Notice Board
After Connecticut Justice Alliance
Told entirely through pinned flyers: a wanted notice, a torn quote, a warning sheet, tear-off tabs.
Layered paper on a real board, Anton condensed, handwriting, pins and tape.
k.ahafellow.com ↗The Chain
After The pass-it-on idea, made structural
One, then ten, then everyone after you. The multiplication is the layout.
Dark slate with a canvas chain growing behind the content as you scroll.
l.ahafellow.com ↗The Group Chat
After Native to the audience
A hostel group chat at 1am. Someone says something real, everyone freezes, one person knows what to say.
A phone on warm paper, chat playing in real time, replayable.
m.ahafellow.com ↗A Promise the World Made
After Twofold Therapy & Oregon Outdoor Alliance
The complete document, in order, with every headline lifted verbatim from it. Promise, gap, campuses, the model, communities, the work, beyond campuses, the world we want to build.
Near-black. One statement per screen at display scale, alternating Archivo Black and Instrument Serif so the rhythm changes as the argument does.
n.ahafellow.com ↗A Promise the World Made — daylight
After Same content as N, opposite world
Identical to N line for line. Only the ground, alignment and type pairing change, so the warm-versus-dark decision can be made by looking rather than arguing.
Warm paper, centred statements, serif-led, alternating panels. Closes on a deep green screen so the final line still lands hard.
o.ahafellow.com ↗